What Everyone Is
Saying About
Digital Marketing ?
Trend - Empowerment;
Complete Beginner’s Guide/.
Digital marketing is very important to your business—no matter which type of business you own.
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. Today’s consumers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets.
Digital Marketing will remain as the most powerful way of marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, and smart and adapt to latest changes.
People think digital marketing journeys are a GOOD IDEA - Why?
Digital marketing has opened numerous doors for individuals with the intentions of pursuing careers in this field. Experts in this area will be the most influential and the most hired persons with good reason. Demand for Digital Marketing is increasing, which in turn increases the demand of digital marketing professionals in India.
Have a look at TOP Five digital marketing experts in India .
They deliver a lot of lectures, conduct training programs, write useful blogs that help digital marketing aspirants to learn and grow.
1. Sorav Jain
Sorav Jain is a Digital Scholar and the founder of Echovme.
He says “I’m on a mission to teach digital marketing for free”.
He started his digital marketing career as an SEO executive.Echovme was recognized as “The Best Social Media Agency of 2013” by CMO Asia.
2. Prateek Shah
Prateek Shah is the founder of Digital Defynd.
Digital Defynd is a member community-driven digital marketplace that helps people find digital solutions ranging from marketing services, training, hiring and product finding.
Prateek Shah’s journey is truly an inspiring one. His video “Importance of right career guidance – Discover your life’s calling sooner!” is a must watch for everyone.
3. Deepak Kanakaraju
Deepak Kanakaraju is famous in the world of digital marketing as Digital Deepak. His blog digitaldeepak.com is an amazing resource for people who want to learn digital marketing.
Deepak loves bikes and started a blog on motorcycles called Bike Advice which received 1 Lakh plus followers and 10 Lakhs plus page views per month. This was his debut in digital marketing.
The blog DigitalDeepak.com is ranked as one of the top 10 digital marketing blogs in India.
Deepak has done civil engineering and his journey from a civil engineer to one of the finest digital marketers of India teaches us that anyone can learn digital marketing with practice.
4. Pradeep Chopra
Pradeep is the Co-founder and CEO of Digital Vidya. He is an international speaker and an author on Digital Marketing and Entrepreneurship.
Pradeep believes that “Internet Connectivity is more important than the water supply”
Pradeep has conducted many Social Media Workshops in Singapore, Click Asia Summit, TiEcon, Global Youth Marketing Forum and NASSCOM India Leadership Forum in India.
He has trained and advised thousands of professionals and CEOs in digital marketing.
5. Harsh Agarwal
Harsh Agarwal is a professional blogger.
He is one of the best bloggers of India. You can read his story at denharsh.com/about
"Shout Me Loud" is a very good blog where one can learn about blogging from scratch.
Blogging is a very important and crucial aspect of Digital Marketing. His expertise in blogging and contribution in this field is outstanding.
Inspirational Quotes
how business is using data to develop business impact, and build a Social Intelligence to pass the data – to action, optimization and ROI.
Let us know about the types of Digital Media and how to use it before learning about digital marketing.
· Earned Media
· Owned Media
· Paid Media
Earned Media ─ Good practices are the basis of Earned Media
Earned Media is about people’s opinions about your brand, no direct investment in its acquisition.
All the work on social media has resulted in it, indirectly.
They will be positive when the work is well-done, which generates an organic movement in favour of the company.
The most important is the SEO standard adjustments required by Google.
The work is long and needs to be committed since that will result in brands capable of appearing on the first page of Google’s results.
Companies need to implement good practices in brand management.
continued implementation of SEO techniques;
active participation in social media;
stimulation of interaction on social media;
Solid Content Marketing strategy.
Owned Media ─ the company owns permanently.
In Owned Media, the focus is on generating content from what a company keeps as its channels.
Websites, blogs, YouTube channels, social media pages, and these channels also serve for engagement and lead education, as well as being informative from an informative from an institutional perspective.
Owned Media still has the benefit of continuity that the channel may disclose its activities and products at any time.
Strategy’s success, however, depends on the measurement of results and quality content.
Paid Media ─ all media in which you pay to have the spread.
Paid Media is the most effective way to promote your brand on the web.
To accomplish that, you invest in media with the potential to bring more awareness to your products, business / services.
Good campaigns on the right channels can bring outstanding results.
Without excesses, Paid Media is one of the most popular the goal behind is to reach more audiences by using,
AdWords (Google);
links driven to social media;
ads in portals of related segments.
· The combination of awareness and segmentation is the key to a good Paid Media strategy.
The main risk is to exaggerate this disclosure, making your brand just about everywhere.
Hope, now you will have a question! Does Digital Marketing Work for all business?
Of-course yes, Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content.
For better understanding we can analyze few examples to inspire your strategy!
1. The building of authority
When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic.
2. The focus on user content
Perfect for BRAND AWARENESS - ABOUT USER-MADE CONTENT.
Engagement with the public and generating leads organically. Instagram is an important channel for the company because it resonates with what their audience wants.
3. The need for creating promoters
Convert your clients into promoters. It’s literally making your user base find more leads for you. Way to encourage and spread word-of-mouth advertising like free rides for the users who were referring the service to their friends and family.
When this strategy is tied to a brand focused on delivering excellence, it becomes a lead generation powerhouse.
There’s nothing more convincing to us than being recommended service by someone we trust and then having our expectations met.
4. The embrace of new technologies
The biggest return from this strategy to improved sales is in brand image, not focused alone on the product itself
The software (available on multiple platforms) is voice-activated, tied with an AI capable of interpreting and understanding what you want.
5. The Omni channel path
Social media, of course, has a big role, as the products have a great visual appeal.
Result experiences — rich content like a tutorial in a video that ties valuable information to direct advertising or an interactive quiz that shows the best product for you.
It is a great example of knowing your persona, being available and creating customer loyalty.
6. The focus on solutions
Slack is a team collaboration tool for enterprises, no matter their size or configuration. It is a complete and flexible platform focused on productivity and decision making. Our efforts don’t end when the lead is converted.
Embracing the internet with great ideas and great content can help your visibility in multiple ways.
Fundamentals of Marketing:
Marketing is the delivery of customer satisfaction at a profit. “Satisfy the needs of a group of customers ...
“Satisfy the needs of a group of customers better than the competition.”
Building your brand
o Know your Customer
o What differentiate you from those already exist
o Never underestimate them
o Figure out how to reach them
Importance of Communication in Marketing
Effective communication is necessary for the growth of every organization.
It plays a significant role in our business, including marketing, which will enable them to communicate and create an advertisement, either online or offline that contains informative and interesting information.
As a businessperson, knowing how to communicate with our employees and clients is a necessity.
1. Effective Communication Builds and Maintains Relationships
2. Facilitates Innovation When Marketing
3. Enhances Transparency
4. Overcomes Marketing Obstacles
5. Effective Communication Establishes Professionalism When Marketing
6. Boosts the Morale of the Marketer
Whether you’re in the business-to-business (B2B) or business-to-consumer (B2C) market, You can find creative ways to reach your audience through online channel
Economics:
How you work Economics has provided me with a methodology for understanding and making sense of our complex environment.
Learning about economic concepts can help you to understand the news, make financial decisions, shape public policy, and see the world in a new way.
It helps to understand the various signals that experts look for when making decisions that will ultimately affect your pocket book.
Economists can make two kinds of arguments. Positive reasoning is scientific reasoning, based on theories and evidence.
Policy decisions often employ normative reasoning, which is based on values.
It is a mistake to think that economics deals only with the making, spending, saving, and investing of money or with the creation, development, and management of wealth.
1. Cash rate
The cash rate is also called the official interest rate, and it is the interest rate off which all borrowing is based. The Reserve Bank uses the cost of money to control demand.
2. Inflation
Inflation is the rising cost of goods and services. The Reserve Bank uses the cash rate to keep inflation within the bounds of 2-3 per cent.
3. GDP
The growth of gross domestic product (GDP) measures how fast the economy is growing. GDP growth is like a national scorecard and is currently around 3.0 Percent, above the global trend.
4. Global growth
The Reserve Bank looks at global growth because it defines the health of our broader market place.
5. Labour market
Strong employment is essential when you control the economy with interest rates. Banks won't lend to those with no job and economic confidence is weak with high unemployment.
6. Exchange rate
The current "low" exchange rate of the Australian dollar against the US dollar is more a return to trend. It makes some imports more expensive but it helps exporters.
7. Industrial v services economy
The RBA refers to the "mining economy" and the "non-mining economy" (all industries other than mining). Economic growth has traditionally been based on the mining industry in Australia, which is currently not experiencing growth. However, Australia has seen recent growth in the non-mining sector. This economic transition matches the recent Chinese shift from industrial to a services economy.
8. Household consumption
Household consumption equals consumer confidence in buying and selling goods and services. It is currently strong.
9. Balance of trade
This is simply the difference between how much we export and how much we import. Every economy would love to export more than it imports and Australia usually hasn't. Since 1971 our normal state has had a trade deficit.
10. Business investment
One of the big stimulants for not only the economy but also the jobs market is business investment. In 2015, capital expenditure was down around 16 per cent on 2014.
Integrated Digital Marketing
As a manager of digital marketing you will be responsible for spearheading the entire digital marketing wing of the company. You may also have to manage a team of people who will be ready to execute specific digital marketing actions. Digital marketing is most effective when all the components of digital marketing are used in such a way that they complement each other. This is also called Integrated Digital Marketing. If the company is large enough, the job title can be VP of Digital
What does a digital marketer do?
A digital marketer develops, implements, manages, and measures an
organization’s online marketing strategy and campaigns. Many online marketers
specialize in different types of digital marketing, like social media, SEO,
content marketing, and PPC.
Generally, digital marketers aim to
accomplish their company’s overall goals, like increasing revenue, by achieving
smaller goals, like improving the organization’s website traffic, social media
following, and conversion rate.
In almost all cases, online marketers will
measure the performance of their business’s digital marketing strategy
with metrics, also called key performance indicators
(KPIs), on a monthly, quarterly, and yearly basis.
As a manager of digital
marketing you will be responsible for spear heading the entire digital
marketing wing of the company. You may also have to manage a team of people who
will be ready to execute specific digital marketing actions. Digital marketing
is most effective when all the components of digital marketing are used in such
a way that they complement each other. This is also called Integrated Digital Marketing. If the company is large enough, the job title can be VP of
Digital
digital marketing important?
For companies today, digital marketing matters because it offers:
·
Multiple online marketing strategies
·
Cost-effective marketing solutions
·
Level playing field
·
Advanced targeting and personalization options
·
Accurate campaign tracking and measurement
·
Continuous campaign performance feedback
o
Include a downloadable resource that requires users to share their email
address.
o
Build a drip campaign for those email subscribers to move them to
conversion.
perspective, think about this digital marketing example:
·
Goal: Earn leads
·
Channels: Search, email
·
Strategy:
o
Write a blog post that targets a middle-of-the-funnel (MOFU) need.
o
Optimize the blog post for search engines and users.
What is Direct Traffic? How is it different
from Organic Traffic?
If you are using or if have ever used Google Analytics, you
would have seen this word “Direct Traffic” in the dashboard along with Organic,
Referral and other types of traffic.
The name “Direct
Traffic” is quite simple but this is a type of traffic which
ain’t as simple as its name.
The customer replied “I was referred by your existing customer
ABC”.
That’s pretty good. Right?
This is an example of referral traffic.
This person came directly to the store. No one referred him.
This is an example of direct traffic.
Possible sources of direct traffic to your website
#1. User typed the URL in the browser
#2. Traffic that is coming by clicking on a link in a PDF or other
document
#3. Traffic coming from bookmarked links
#4. Redirects from HTTPS to HTTP
#5. Broken tracking code
Direct Traffic vs Organic Traffic
*
first Party, Second Party & Third Party
Data – What is it?
irst Party, Second Party & Third Party
Data – What is it?
We live in a highly digital world today & data plays a
critical role in this digital world. If a marketer is able to understand the
data well, the marketing campaign would be much more targeted & fetch great
results.
Hence, it becomes important to understand the various types of
data:
- First
Party Data
- Second
Party Data
- Third
Party Data
Let us explore 1st, 2nd and 3rd party data in detail in this
article.
Contents hide
What is First Party Data?
First Party Data is the data that is collected by the company
directly from its audience. It can be the data collected by customers, social
media followers, website visitors, email subscribers, etc.
This is the most important type of data as it comes directly
from the brand’s customers & audience who are interacting with the brand’s
social media, website or landing pages.
The brand is not spending any additional money in capturing this
data. If the company is not collecting & using this data, it is loosing out
a lot. Yes, because anyways the company is having its audience in this digital
world.
This type of data is of very high quality & relevant.
First party data can be used to predict customer’s behavior,
gain insights, personalize ads, retargeting and much more.
Amazon suggests you products on the basis of your previous
purchases & the products that it displays to you are unique to your
profile. That’s the power of first party data. It helps in delivering highly
personalized experiences.
What is Second Party Data?
Second party data is not your own data but someone else’s first
party data. It is coming from an external source. But it is still reliable.
You purchase it from the company for which it is the first party
data. Now this means that you must have a relationship with a company that can
sell you it’s first party data.
One key thing to remember is that the data is not coming from
your audience but from the audience of the company that collected it. This also
gives you an insight of the audience of that company from which you purchased
it.
A good example of second
party data can be coaching institutes collecting data from schools/colleges to
understand the students profiles and then trying to promote their institutes to
the students and their parents
How I selected DD marketing
During this COVID19, I started reading books in my free
time!
Jainish believes that learning is a never-ending process and
so he keeps on learning and exploring new things.
Digital Marketing has fascinated Jainish since his 2nd year
of Bachelors’s. He has done several internships to explore digital marketing.
Till now, he was aware of digital marketing at a broad level.
This job made him learn it in detail. As it was a startup, he received good
exposure to various activities of digital marketing.
Jainish got his first job in a digital marketing startup even
before getting his degree. He started working there as a Junior Associate –
SEO.
Till now, he was aware of digital marketing at a broad level.
This job made him learn it in detail. As it was a startup, he received good
exposure to various activities of digital marketing.
Content writing
fter completing BCA in 2007, I appeared for the MCA entrance
exam but unfortunately couldn’t make it. My GCET rank was 951, and the
admission cut-off was 900.
At that time, I made my mind to do a full-time job and part-time
study. A few months later, I started an MBA from SMU (Sikkim Manipal University)
on a part-time basis. Due to a heavy workload and attempts to grab other
opportunities, I had to drop the last semester. In a way, I started my first
job back in 2008 as an SEO executive.
My first job after completing BCA was Data Research Analyst.
But, I left it in just 25 days because it was a night-shift and completely
changed my lifestyle. There was no family life, no celebration, and no
enjoyment! You can say, my work-life balance was utterly disturbed.
Then I joined the eCommerce and BPO Management course in GLS
CME, Ahmedabad. There was one chapter about SEO in the eCommerce part of this
course, and it was my turning point!
SEO attracted me a lot, and when I applied for the post of an
HTML developer in IndiaNIC in March 2008, I ticked on the SEO skill! After
getting a call from HR and giving two interviews in a day, I was selected for
HTML developer and SEO analyst posts. But, I chose SEO because it had more
salary (INR 6500 a month) than the HTML developer at that time.
What is the best way to build quality backlinks
as per you?
1.
Guest Post
2.
Broken Link Building
3.
Question and Answer Posting
4.
Blog Comments on Relevant Blogs
5.
Brand Mentions
6.
Getting back to digital marketing, what
are the top 3 tips for growing on Twitter?
To my mind, Twitter is the most powerful platform to build your
brand and strengthen your presence on social media.
These three tips can help your business grow and get more
followers on Twitter-
1. Tweet
Often and Share Less Information About Yourself
2. Join
Live Twitter Chats
3. Leverage
the Power of Hashtags
Content writing
t’s been said before that “all wealth
comes from writing,” and based on my experience, I believe that to be true.
But it’s not what you think.
Most of us probably think of content
writing as literature or creative writing.
Writing is all of that, but it’s
much, much more.
At its core, content writing is the
ability to transform thoughts, ideas, and emotions into the written word.
Content writing is a powerful form of
communication, one that allows you to influence, persuade or convince the
hearts and minds of those who consume it.
And this makes writing an exceptional
skill to have; a superpower.
Now, imagine having this superpower 
What if you could learn how to solve
problems that your audience didn’t even know they had?
What if you could learn how to write
blog posts that crash servers?
What if you could learn how to design
a journey for your prospects using content?
It’s time to measure and
analyze your current digital efforts to see what’s working and what’s not
working. How are you connecting with users online and how can your business
improve? Reevaluate and build upon what is working to create a strong digital
foundation.
Here are some words of wisdom from
some of the biggest and the brightest marketing leaders in the industry. Get
ready to be inspired.
What you’ll find below are the basics of digital marketing, with the goal that you’ll be able to walk away with a clear understanding of your options and an actionable way forward.
